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How Dell Does Online Media – The Four Pillars
So far in this series of podcasts we have had truly powerful participants from businesses all over the world and we look forward to many more as we continue to explore what works and does not work in...
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What the 5 Customer Value Drivers and Top 5 Metrics are for the Dell SMB...
In our last episode we met Michael Buck and he shared with us the Four Pillars Dell relies on for their online presence. This is a presence that has supported millions of dollars annually in revenue...
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How Dell SMB Supports Customers in Diving Deep in Social Media
The team at Dell really gets social media in its various applications for the enterprise. From monitoring the social media ecosphere for customer support issues, to creating $19M in revenue via sales...
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Why Social Media is Not Just a Gimmick for Dell SMB
The opportunity to speak with the global Director of the Small to Medium Business Division for Dell was a chance to get some insight into how a Global 500 company leverages social media to market...
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Will all media be social? is all Social media?
Steve Rubel is a Senior Vice President with Edelman Digital and the Director of Insights for Edelman, providing guidance and insight for the worldwide Edelman team. He was kind enough to spend some...
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How to establish ROI that matters / Steve Rubel – Edelman Digital
Steve Rubel recorded this podcast with us in January 2010 and of course, social media has NOT stood still since we recorded it. Some of the items in our discussion have come to pass and others are...
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Making Content That is Inventive and Influential – Ellen Stone / Bravo Networks
Social media is maturing at a phenomenal rate; businesses everywhere appreciate the solid ROI a presence in social media can generate and many are looking to adopt social media tools and tactics for a...
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How Innovators Takes Social Media to the Next Level – Ellen Stone / Bravo...
In our previous episode, we started the interview with Ellen Stone, Senior Vice president for Marketing for Bravo Networks. In that episode, Ellen shared some of the work that she and her team have...
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How to Give Consumers All They Want From Your Social Presence – Ellen Stone /...
In our previous episodes with Ellen Stone / Senior Vice president of Marketing for Bravo Networks, she talked about the work that she and her team undertake to make sure the Bravo brand is well...
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How Brands Will Use Google+(IMHO)
Enjoying the growth of Google Plus for a specific reasons – 1) it let’s me connect to my community in a way that is relevant for the messages I want to post and 2) it’s the best, most viable...
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